Posts Tagged ‘Ray’s Wine & Spirits’

Ray’s Lakefront Tasting

Monday, July 5th, 2010

If you’ve seen the recent BeerFM promotions, Ray’s has begun their monthly beer tastings in their new tasting and education room. I was able to attend the first one on July 1st which featured Lakefront Brewery president Russ Klisch, no stranger to me. Despite the fact we talk on a consistent basis, I always learn something new from him. This Ray’s event was no different.

We entered the room and people began to flood in shortly after. Each chair at every table had a Lakefront placemat with six four ounce plastic cups on it, all numbered on the printed paper. Russ then walked around putting three different types of malts on each table. No stranger to homebrewing, I recognized them as Pale, Caramel, and a variety of Chocolate malt. The session begun with a quick overview of Lakefront and Russ which moved into the tasting portion. Starting with Lakefront’s White, a Belgian-style Witbier. From there we moved to the Klisch Pilsner, Local Acre, Fixed Gear and Bridge Burner side-by-side, the brand new True Evel, and finished with a surprise tasting of Rosie, their newly released sour beer.

Each beer was accompanied by a little blurb on the style as well as Lakefront’s/ Russ’ take on it. Some of my favorite parts of the tasting included news from Russ that Lakefront will be expanding their Brettanomyces/ aged beer offering as well as adding a beer series titled “My Turn” to their line up.

My Turn will feature a beer from each full-time employee at the brewery (around 19 or so). They’ll have complete control over the whole batch, making it exactly like they want. These beers will be on a three-month rotation so new ones will be available pretty regularly. Russ also stated that he’s in the works of trying to round up every brewery in Wisconsin to brew a wet-hopped beer that will all be released on the exact same day. It seems to be in early stages so far but he seemed very optimistic about it.

Lastly, the thing I found most interesting is that while Russ talked about Local Acre, their Imperial Pilsner beer brewed with all-Wisconsin ingredients, he talked about the hop farms in Wisconsin. Apparently, in the 1800s Sauk County was the highest hop producing county in America! Right now Lakefront gets hops from both Mazomanie, located by Madison and Hortonville, up by Green Bay.

All-in-all it was an incredibly informational session with lots to learn for the new beer lover up to the experienced homebrewer. I enjoyed this event thoroughly and talking to Russ is always a pleasure, as well as event organizer John who I must thank for the event.

If it sounds like something up your alley, Ray’s will be hosting Stone Brewing Company on Wednesday, July 28th. I’m excited for that and I hope to see you there!

Ray’s Wine & Spirits Lakefront Brewery Tasting with Russ Klisch

Monday, June 28th, 2010

Ray’s Wine & Spirits is kicking off their first-ever beer tasting in the new tap room this Thursday, July 1st, at 6:30 PM with Lakefront president and all-around nice guy Russ Klisch (how can you say no to a face like that?)! Come on out to Ray’s Tasting Room and Education Center to sample some of Lakefront’s newer beers, Fixed Gear and Bridge Burner as well as classics like their Klisch Pilsner and White! Not only will you have a chance to sample beer with Russ himself but he’ll be providing a segment on current craft beer trends as well as sharing insight on the way the beer industry is changing!

The cost is only $10 a ticket and seats are limited so head to http://www.rayswine.com/Tasting-Room.asp to get your ticket now! If you haven’t had any Lakefront beer yet, or just need to restock your current supply, Ray’s will have the Lakefront beers on special to purchase!

Beerwolf and I will be there and we hope to see you, too!

Ray’s Wine & Spirits Opens New Tasting Room

Monday, June 7th, 2010

On a recent trip to Ray’s for a Milwaukee Beer Co. tasting I had the pleasure of meeting two fine Ray’s employees, Roy and John. I talked to them about BeerFM and what I do briefly while they listened without giving the cold shoulder. We continued to talk and they started talking about a new thing Ray’s is going to promote; monthly beer tastings and education in a remodeled room upstairs. John asked if I wanted to take a look at it. Uh, YES!

We went up through the back way to the room which was still under construction. Let me tell you, this room, probably about half way done, already looked fantastic! Warm cream color walls allowed the premium Alder wood to be accented. It had a great natural beauty and elegance that works very well with the layout and design as well as the function.

At one end of the horizontal room stood a small but well-equipped bar with room for a flat screen and speakers to be mounted on the wall behind it. The bulk of the area will be filled with seating for roughly 50 to 60 from what I remember. All of it rests nicely on a beautiful hardwood floor.

Right now the focus of the room will be on wine but the beer education looks promising! Once a month beer education events will be held to teach people about particular styles of beer and will include a tasting. The events will be at a small price-point to weed out individuals only interested in free beer, a good move I think.

Details have not been released yet; however, two beer events have been booked so far. I’m excited to see what the final outcome of the room is and how it will be utilized. To find out more, visit Ray’s on 8930 W. North Avenue in Wauwatosa, WI or on the web at http://www.rayswine.com/. Also “Like” them on facebook to receive constant news and updates from them here: http://www.facebook.com/home.php?#!/pages/Rays-Wine-and-Spirits/106623892700157?ref=ts.

-Andy