A must-read for any beer drinker and tree-hugger, this comes from my friend and Sierra Nevada Area Manager Larry:

Hello Sierra Nevada Partners and Distributors,

In advance of the April 1^st kick-off of our Unplug program (Earth Day is Thursday April 22^nd), we’ve updated the page at http://www.sierranevada.com/Unplug.html.

With this program, we are debuting a very cool new feature on our website.  We now are able to show real-time figures from our solar array and fuel cells!

On the Unplug page is a widget that has three dials; one shows how much energy the solar panels are generating, one shows how much energy the fuel cells are generating, and the last shows the total percentage of our energy we are generating on-site.  When the percentage dial shows over 100%, we are generating more energy than we currently need, and are selling energy back to the grid.  The fact that we generate a large portion of our energy ON-SITE (over 80% last year!) is an important and unique distinction for us.  Beneath the dials is a small window that shows the current weather conditions in Chico and whether or not it’s day or night here.

Also attached updated sell sheet for the program Pos and details. The New Pale Ale 6-pack carriers with the Unplug logo began shipping the week of 3/8 from Chico; so look for them to begin showing up in your market this month.

We Invite you to check out the site and share the information.

If you have any questions, let us know.

Larry Schneiberg and Andrew Davis

SNBC

(Andy)